🚀EU CRM Manager 🚀
📍Location: Berlin (Hybrid - 2 days per week in the office, 3 days per week at home)
💖Department: Marketing
📅Position type: Full time

Bring MPB’s ambitious CRM marketing strategy to life for our EU audience.

As EU CRM Manager, you will play a pivotal role in driving engagement with customers and prospects at every stage of their journey. Playing a key role within the EU marketing team and working closely with the Central CRM team, you will shape and execute multichannel CRM communications that make a real impact.

Reporting to the EU Head of Campaigns, you will design, plan, and execute targeted campaigns, ensuring every touchpoint reflects the MPB brand and delivers a personalized customer experience. You’ll track performance against key metrics, optimizing strategies to drive growth and retention.

If you’re passionate about email marketing, personalization, and data-driven decision-making, and have hands-on experience with marketing automation platforms, this is your chance to take CRM to the next level. Join MPB and help shape the future of customer engagement in the EU market.

What you will be doing:

✔️ Lead Multichannel CRM Campaigns – Design, build, and execute targeted marketing campaigns across email, SMS, direct mail, and on-product communications to engage EU audiences and drive customer retention.

✔️ Manage & Optimize Email Marketing – Own all EU email marketing activity, including transactional emails, customer journey automations, and the refer-a-friend program, ensuring effectiveness through continuous improvement.

✔️ Develop Data-Driven Strategies – Identify and maximize EU first-party data capture opportunities while leveraging insights to refine customer engagement and personalization.

✔️ Test, Learn & Improve – Implement and manage structured testing across CRM channels, analyzing key performance metrics to enhance campaign effectiveness and optimize customer journeys.

✔️ Support Customer Loyalty & Engagement – Assist in building the EU loyalty program, ensuring CRM strategies enhance long-term customer relationships and retention.

✔️ Enhance CRM for Events & Partnerships – Manage CRM-related aspects of in-person events and partner activations, ensuring data capture, enrichment, and follow-up opportunities are maximized.

✔️ Collaborate & Share Insights – Work closely with the Central CRM team and across markets to align strategies, share learnings, and ensure best practices are implemented.

✔️ Oversee CRM Tools & Partnerships – Maintain relationships with key suppliers, including customer data and referral marketing platforms, while ensuring smooth CRM operations and compliance with best practices.

What we are looking for:

✅ CRM & Email Marketing Expertise – Solid experience in CRM marketing or a similar role, with hands-on proficiency in email marketing tools and marketing automation platform, preferably Bloomreach

✅ Strategic & Data-Driven Mindset – Strong analytical skills with the ability to interpret data, optimize campaigns, and think critically about customer engagement strategies.

✅ Multichannel CRM Experience – Familiarity with on-product optimization, loyalty programs, referral marketing, and SMS platforms to enhance customer retention and engagement.

✅ Understanding of CRM Best Practices & Compliance – Working knowledge of CRM marketing principles, industry best practices, and legal frameworks, particularly within EU markets.

✅ Collaboration & Communication Skills – Ability to work across teams and markets, with additional spoken languages (DE, FR, NL, IT) being a plus

✅ Enthusiasm for Customer Experience & Innovation – A keen interest in personalization, engagement, and emerging CRM trends. Interest in photography, videography, or sustainability is a bonus

About MPB

We are MPB, the largest global platform for used photography and videography equipment. Our platform transforms the way that people buy, sell and trade in photo and video kit. MPB is a destination for everyone, whether you’ve just discovered your passion for visual storytelling or you’re already a pro.

We recognise the benefit of inclusive practices to better build a diverse community here at MPB. Our commitment to ensuring inclusion fuels and connects us as one with the diverse community of visual storytellers that we serve.

MPB customers come from all walks of life, and so do we. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant because of family makeup, race, sexuality, religion, gender identity, disability or age. At MPB, every employee has the opportunity to make an impact and grow.

Benefits

We support our staff and their careers in every way we can and we offer the following benefits:

• 28 days holiday
• 2 days off per year, to actively volunteer for a charity that is close to your heart, that aligns with the MPB values
• Retirement & Pension Plans
• EU Workers Council
• BVG ticket discount
• Employee Discount
• Employee Assistance Programme (EAP)
• Learning Management System - the MPB 'Learning Lab' where you have access to thousands of free courses to up-skill in any areas you'd like; whether personally or professionally
• Regular social events
• Dog friendly office